Our Story


The ocean has been integral to our lives. We first met at a surf camp at eight years old; our next ten years included a daily commitment to surfing. The ocean shaped our mindset and dictates the activities we pursue today. It has put the life back in us after logging time in an office job. It keeps us healthy and creative in our everyday lives.

It started with a bike tour. A ride down the Pacific Coast from San Francisco to Cabo San Lucas, MX. On the journey, Christian and his brother Chad reconnected with the roots of their childhood – a life centered around the ocean – and gained new inspiration by meeting and building relationships with fishermen along the trip. They spent three months sleeping on beaches, spear fishing for subsistence, surfing for meditation, and getting to know people who have positioned their lives around the ocean.

Likewise, Beau ventured down the coast of Baja in a truck he bargained down to $1,200 (just three days before leaving San Francisco, no less). His goal was to meet Christian and Chad upon their arrival in Cabo. On his way to Cabo he camped, surfed, fished, and experienced the culture of Baja’s seafood producers: their connection with the place, their deep knowledge … and of course, their creative approach to solving truck problems.

Each of their journeys sparked their entrepreneurial spirit with plenty of interesting business concepts, but one stuck: a retail seafood business that brings the joy and roots of the ocean to their local San Francisco community.